Thursday, July 2, 2009
WHO ARE THEY?
If you don't know.... then you are merely a consumer of what they do and what they have been an instrumental part of creating. These guys are the street fashion Vets. Shawn Stussy has been at it for over 25 years, James Jebbia and Eddie Cruz started the retail end of things for Stussy , Union and most recently Supreme ( Recent like 13 years ago). Imani Lanier designed and produced the first Supreme collection for James Jebbia and Launched a men's collection called Biast about the same time Rick Klotz formed Jive. Jive and XLarge had to be the two LA city big boys which is where Eli Bonerz comes in to play( Mike D of the Beastie Boys was a share holder ). Grant Lau started a line in SD with the Behind The post office guys called Greed..... David No worked with Eddie Cruz and developed his own collection called Deep Note.... On the east Coast Russ with support of James Jebbia started SSUR... Stash got Recon going and Futura was working with Agnes B on the first of the ever so popular collabs. Fraser Cook was distributing street Wear into the UK with Michael Koppleman and is now with Nike. Alfred Hawkins has been holding it down for the SO cal skate apparel game from the get, but started it back in the day with Subliminal and Andre the Giant in South Carolina... He was actually business partners with Sheppard Fairey. Alyasha Moore has been responsible for brands such as Alpha Numeric and Fiber Ops...... These are the guys who attended ASR and 432F when there was no Streetwear section and 432F was held in a old victorian hotel in downtown SD. Japan was hungry for fashion and we gave them what they wanted. It was a great partnership.... We all had a lot of fun back in those days. It would be great to catch up with all of these guys and trade stories of the beginnings of what is now so mainstream and commercial. These are the guys who took the risk for all the LRG's, RVCA, Obey, Volcom, 10 Deep, Upper PlayGround, The Hundreds and many ....many more...... Thanks goes out to these guys for having a real and independent vision that paved the way for fashion as we no it today.